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Parse for agents and loan officers

Realtor.com leads to your CRM, without copying a field

Each Realtor.com lead email becomes clean fields your CRM, sheet or Zap can use.

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  1. WhenCatch Hook: a new lead from your Parse inbox
  2. ThenCreate the contact in your CRM
  3. ThenText you the name and phone
  4. ThenStart your welcome email
A Zap you build in Zapier, started by each parsed lead. Example steps.

Sending Realtor.com leads to your CRM by hand costs minutes per lead and the first conversation. SyncYak Parse reads each Realtor.com lead email you forward, extracts the name, email, phone, property and price, and delivers them seconds later to a Zap that creates the contact in your CRM, to a Google Sheet, or to your own system.

Most CRMs have a Zapier action for creating a contact, so a Zap with a Catch Hook trigger is the shortest route from a Realtor.com email to a CRM contact.

How it works

Connect Realtor.com leads to your CRM in three steps

  1. Get your lead inbox

    Switch Parse on and you get an inbox such as [email protected] straight away. Add the Zillow or Realtor.com template in one click.

  2. Forward your lead emails

    Set a forward in Gmail or Outlook, or give the inbox address to your portals as the lead email.

  3. Build the Zap

    Start a Zap with Webhooks by Zapier (Catch Hook), paste its URL into the inbox, then add your CRM’s create-contact action and map the fields.

A Realtor.com lead integration through Zapier, Make or your webhook

Parse posts each lead as a flat JSON object that Zapier, Make and n8n map field by field. If your CRM has an API, a webhook destination sends the same fields straight to your own code, signed so you can check they came from SyncYak.

To see the result, CRM sync can copy your CRM’s leads into a Google Sheet with no database, one row per lead, next to the tab where Parse logs each Realtor.com lead.

  • Flat fields: full_name, email, phone, property_address, property_price
  • Zapier Catch Hook, Make custom webhook, n8n webhook node
  • Signed JSON or form payloads for your own systems

Realtor.com leads automation with a safety net

Every lead email is stored before parsing. If a Zap is off or your CRM rejects a contact, the message stays in Parse and can be delivered again.

Use cases

Common Realtor.com lead workflows

  • Create the contact

    A new contact in your CRM with the source set to Realtor.com.

  • Alert the agent

    A text or a Slack message with the name, number and listing.

  • Log it

    A row in a Google Sheet for reporting, next to the CRM contact.

What you get with Parse

Parse is the email parsing product of SyncYak. Every account gets an inbox on parse.syncyak.com the moment Parse is switched on, every email it receives is stored before it is parsed, and each parsed email can go to any number of destinations: a Google Sheet, a Zapier, Make or n8n hook, or your own webhook.

Free parses 100 emails a month in 2 inboxes. Hobby is $9 a month for 1,000 emails and 10 inboxes, with your own domain from Hobby and Google Sheets lookups from Hobby. Pro is $29 for 5,000 emails.

  • Ready-made templates for Zillow, Realtor.com, IDX registrations, CINC, BoomTown, Follow Up Boss, Velocify and paid social lead forms, plus a catch-all
  • Rules by label, regex, CSS selector or mailparser.io filter chain, tested against real messages
  • Signed deliveries (X-SyncYak-Signature), retried for about an hour on timeouts and server errors, and replayable
  • Sub-addresses (inbox+zillow@…) to tell sources apart, and mailparser.io’s form payload format when a receiver expects it
Everything about ParseSyncYak for agents and loan officersParse pricing

Frequently asked questions

Something else? Write to [email protected] and a person answers.

Which CRMs does this work with?

Any CRM Zapier or Make can create contacts in, and any system that accepts a webhook.

Is there a native Realtor.com connector?

Parse reads the lead emails Realtor.com sends. There is no direct connection to Realtor.com’s systems, and none is needed.

Can I tell sources apart?

Yes. Use a sub-address such as inbox+realtor@… for each source, or rely on the template name in the payload.

Is there a free plan for Parse?

Yes. Parse has a free tier with no card and no end date: 100 emails a month, 2 inboxes, google sheets, zapier and webhooks. Paid tiers start at $9 a month, and you can move up or down at any time.

Can I use the other SyncYak products on the same account?

Yes. Email parsing, the mailbox API, CRM sync, error tracking and tunnels share one login, one team, one API key system and one bill. Each product has its own tier, so you only pay more for the one that grows.

Related

Start with Parse free

100 emails a month, 2 inboxes, Google Sheets, Zapier and webhooks, free every month. Set up in minutes, and add the other SyncYak products on the same account when you need them.

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Free tier on every product. No card.

Realtor.com, Zapier, Make, n8n are trademarks of their respective owners. SyncYak is not affiliated with or endorsed by them.