CRM for agents and loan officers

Follow Up Boss to Lofty: keep both in sync through your own data

Both CRMs land side by side in your Google Sheet or database; field mapping writes chosen values into each.

Free tier on every product. No card.

Follow Up Boss

Maria Gonzalez

Follow Up Boss lead 4821

Stage
Showing
Tags
Pre-approved
Team leads › PeopleYour Google Sheet or database
Leads from both CRMs side by side
idcrmphone
4821follow-up-boss3055550142
lofty:9107lofty3055550142

Lofty

Maria Gonzalez

Lofty lead 9107

Stage
Showing
Tags
Pre-approved
Both CRMs synced side by side into your sheet or database, matched on phone, with the fields you choose written into each. Example data.

Searching for Follow Up Boss to Lofty usually means one of two things: running both CRMs during a move, or keeping a team on Lofty in step with another on Follow Up Boss. Here is what SyncYak does, plainly. It is not a one-click migration that copies every contact, note and history from one CRM into the other.

What it does: connect both, and their leads sync side by side into your Google Sheet, with no database needed, or into your own Postgres or MySQL, in a shared tab or table where each row carries its CRM. Then field mapping writes the values you choose, such as tags, scores or stages, from a table or a Google Sheet into each CRM’s fields. Your database or sheet is the bridge you control.

How it works

Keep Follow Up Boss and Lofty in sync in three steps

  1. Connect both CRMs

    Share a Google Sheet (or add a database), then connect Follow Up Boss and Lofty with their API keys, into one shared tab or one each.

  2. Decide what crosses over

    In a sheet tab or in SQL, build the values each side should receive, matched on that CRM’s lead id.

  3. Map and push

    Map columns to fields for each connection. Changed rows are written into Follow Up Boss and into Lofty.

Sync Follow Up Boss and Lofty, honestly scoped

Field mapping writes field values onto leads that exist in each CRM. It does not create contacts in the other CRM or move notes and history. For a full migration, use the vendors’ import tools; use SyncYak to keep the two consistent afterwards and to keep a copy you own.

  • Both CRMs in one tab or table, each row tagged with its CRM
  • Match people across CRMs on email or phone
  • Write tags, scores and stages into either side

A Lofty and Follow Up Boss integration through your data

Because the bridge is your own table or sheet, you decide the rules: which CRM wins for a field, what counts as the same person, which values are copied. Nothing changes in either CRM unless a row you wrote says so.

Use cases

When teams run both

  • A gradual move

    Agents switch over time while tags and stages stay consistent.

  • Merged teams

    Two teams on different CRMs, one shared set of scores.

  • One report

    Leads from both CRMs in one view, by source and stage.

Compare

What this is, and what it is not

Choose the right tool for the job.

What this is, and what it is not
What mattersOne-click migration toolsSyncYak CRM
Copies contacts into the other CRMUsuallyNo
Keeps both CRMs running in stepUsually notYes, for the fields you map
A copy of both in your own sheet or databaseNoYes
You control the matching rulesLimitedYes, in a sheet or in SQL

A general comparison of approaches, not of any named product.

What you get with CRM sync

CRM sync copies every lead from Follow Up Boss, Lofty, BoldTrail, CINC, HighLevel, Cloze, Brivity and KW Command into a Google Sheet, on every plan with no database needed, or into a Postgres or MySQL database you own. In a sheet each object gets a tab and each lead a row, upserted by its CRM id, with deletions marked in _deleted and your own columns left alone; in a database you get a to_syncyak_<name>_people table and a _flat view with one typed column per field. Notes, tasks, deals and other entities can sync too where the CRM offers them.

Field mapping writes values back: map columns of a Google Sheet tab, or of a from_syncyak_ table, to CRM fields, and SyncYak writes changed rows into the leads. Write-back works with Follow Up Boss, Lofty, HighLevel and Cloze; BoldTrail, CINC, Brivity and KW Command sync one way. Free syncs 100 leads every 60 minutes from 1 CRM; Hobby, $29 a month, syncs 1,000 every 30 minutes from 2 CRMs and adds field mapping and real-time CRM webhooks.

  • Every lead syncs on every plan; the plan sets the batch size and how often
  • Signed outbound webhooks: lead.created, lead.updated, lead.deleted and sync.completed
  • Invite links let whoever administers a CRM connect it without a SyncYak login
  • A request log of every pull, webhook and push, kept for your plan’s window

Frequently asked questions

Something else? Write to [email protected] and a person answers.

Will SyncYak create my Follow Up Boss contacts in Lofty?

No. It writes field values onto leads that already exist in each CRM. Use the CRM’s import to create contacts.

How do I match the same person in both?

On email or phone: with a lookup formula in the sheet, or in SQL, where the _flat view has phones_0_normalized for exactly this.

Which plan do I need?

Two CRM connections and field mapping: CRM Hobby covers both.

Is there a free plan for CRM?

Yes. CRM has a free tier with no card and no end date: 1 crm, 100 leads every hour, postgres or mysql destination. Paid tiers start at $29 a month, and you can move up or down at any time.

Can I use the other SyncYak products on the same account?

Yes. Email parsing, the mailbox API, CRM sync, error tracking and tunnels share one login, one team, one API key system and one bill. Each product has its own tier, so you only pay more for the one that grows.

Start with CRM free

1 CRM, 100 leads every hour, Postgres or MySQL destination, free every month. Set up in minutes, and add the other SyncYak products on the same account when you need them.

Free tier on every product. No card.

Follow Up Boss, Lofty are trademarks of their respective owners. SyncYak is not affiliated with or endorsed by them.