CRM for developers and CTOs
A real estate CRM API layer: eight CRMs, one schema, your database
Stop writing a connector per CRM; read one view, write one mirror table.
Free tier on every product. No card.
| id | name | stage | _synced_at |
|---|---|---|---|
| 4817 | Tom Becker | Showing | 10:52 |
| 4821 | Maria Gonzalez | Lead | 11:03 |
| id | lead_score | persona | pre_approved |
|---|---|---|---|
| 4817 | 62 | Upsizer | false |
| 4821 | 87 | First-time buyer | true |
lead_scoreLead scorepersonaPersonapre_approvedPre-approved
Maria Gonzalez
Follow Up Boss · lead 4821
Custom fields
- Lead score
- 87
- Pre-approved
- Yes
- Persona
- First-time buyer
Updated from your database
Supporting a real estate CRM API at a time is slow: each has its own auth, pagination, rate limits and field names. SyncYak connects Follow Up Boss, Lofty, BoldTrail, CINC, HighLevel, Cloze, Brivity and KW Command and writes them into your Postgres or MySQL with one layout: a to_syncyak_ table per entity and a _flat view with the same core columns for every CRM.
Writes go the other way through a from_syncyak_ table: map a column to a field and changed rows are written into Follow Up Boss, Lofty, HighLevel and Cloze.
How it works
Integrate real-estate CRMs in three steps
Add your database
Paste a Postgres or MySQL connection string. SyncYak checks it can create tables and views, insert, update and select, and reports each step.
Connect the CRM
Paste its API key or sign in at the vendor, name the connection, and choose the entities to sync. People sync by default.
Query, then write back
Leads land in to_syncyak_<name>_people with a typed _flat view. Map columns of a table or sheet to CRM fields to write values back.
A unified real estate CRM API, as tables
Your code reads SQL instead of eight SDKs. The dashboard API covers connections, status, backlog, batches, mappings and pushes, so you can automate onboarding too.
- API-key and OAuth CRMs behind one model
- Invite links for customers to connect their own CRM
- Outbound events for every write
Replace a CRM ETL you maintain
As published in October 2026, hosted CRM ETL tools started in the hundreds or thousands of dollars a month (Rollout listed from $1,985 a month). CRM Hobby is on the pricing page; check vendors for current prices.
Use cases
Who builds on it
Proptech products
Read your customers’ CRMs without a connector team.
Brokerage data teams
One warehouse source for every CRM.
Consultants
Reports for clients on any of the eight CRMs.
What you get with CRM sync
CRM sync copies every lead from Follow Up Boss, Lofty, BoldTrail, CINC, HighLevel, Cloze, Brivity and KW Command into a Google Sheet, on every plan with no database needed, or into a Postgres or MySQL database you own. In a sheet each object gets a tab and each lead a row, upserted by its CRM id, with deletions marked in _deleted and your own columns left alone; in a database you get a to_syncyak_<name>_people table and a _flat view with one typed column per field. Notes, tasks, deals and other entities can sync too where the CRM offers them.
Field mapping writes values back: map columns of a Google Sheet tab, or of a from_syncyak_ table, to CRM fields, and SyncYak writes changed rows into the leads. Write-back works with Follow Up Boss, Lofty, HighLevel and Cloze; BoldTrail, CINC, Brivity and KW Command sync one way. Free syncs 100 leads every 60 minutes from 1 CRM; Hobby, $29 a month, syncs 1,000 every 30 minutes from 2 CRMs and adds field mapping and real-time CRM webhooks.
- Every lead syncs on every plan; the plan sets the batch size and how often
- Signed outbound webhooks: lead.created, lead.updated, lead.deleted and sync.completed
- Invite links let whoever administers a CRM connect it without a SyncYak login
- A request log of every pull, webhook and push, kept for your plan’s window
Frequently asked questions
Something else? Write to [email protected] and a person answers.
Is there an API to create connections?
Yes, the CRM dashboard API creates databases, connections, invites, mappings and pushes.
Which CRMs can be written to?
Follow Up Boss, Lofty, HighLevel and Cloze.
Is it real-time?
CRM webhooks deliver changes within a batch interval on Hobby and above; the interval is as short as 2 minutes on Business.
Is there a free plan for CRM?
Yes. CRM has a free tier with no card and no end date: 1 crm, 100 leads every hour, postgres or mysql destination. Paid tiers start at $29 a month, and you can move up or down at any time.
Can I use the other SyncYak products on the same account?
Yes. Email parsing, the mailbox API, CRM sync, error tracking and tunnels share one login, one team, one API key system and one bill. Each product has its own tier, so you only pay more for the one that grows.
Related
Related solutions
Start with CRM free
1 CRM, 100 leads every hour, Postgres or MySQL destination, free every month. Set up in minutes, and add the other SyncYak products on the same account when you need them.
Free tier on every product. No card.
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